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Twitter takes to the skies as Thomson Airways becomes the world’s first airline to name a Dreamliner plane via crowd sourcing

Thomson reveals #nameourplane campaign, giving the public the chance to name the state-of-the-art aircraft and win a flight on board

Thomson Airways announced today that it will become the world’s first airline to give the public the chance to name one of its new Boeing 787 Dreamliners using Twitter.

Holidaymakers should keep their eyes peeled as Thomson Airways has added #nameourplane onto the side of one of their 737 aircraft so that consumers can tweet an image or the location of where they spotted the hashtag, along with their reasons why they should get to name the new 787 Dreamliner. Those who don’t get a glimpse of the hashtagged 737 can still tweet their suggested name.

Chris Browne, Managing Director of Thomson Airways, comments: “The arrival of the 787 Dreamliners will be an exciting time for Thomson Airways and our customers. It was only fitting to name one of these revolutionary aircraft in an equally innovative way.

We’re delighted to be the first UK airline to fly the 787 Dreamliner. We feel that this is the perfect way to give something back to our customers and make one of them a part of our history as we celebrate our 50th anniversary.

Not only will the winner choose the name of our state-of-the-art aircraft, but they will also

win a flight on-board where they can enjoy a host of ground-breaking features designed to make their in-flight experience more enjoyable.”

Entrants will have just 140 characters (including the hashtag) to make their case with any original twitpics of the tagged plane given special consideration. The winning applicant will be chosen by a panel of judges including: Chris Browne, Managing Director of Thomson Airways, Todd Nelp, Vice President of Sales for Europe, Boeing Commercial Airplanes and Captain Stuart Gruber, Thomson Airways' Head of Training and the 787 test pilot.

Thomson Airways will operate the Dreamliner from four regional airports from 1st May 2013 – Manchester, London Gatwick, Glasgow and East Midlands, giving holiday makers across the UK the chance to experience the health and well-being benefits the aircraft has to offer. Beginning with long-haul routes to Mexico and Florida, plans are in development to take advantage of the potential reach of the aircraft in the future.

- Ends -

Notes to Editors

For more information visit http://dreamliner.thomson.co.uk/ or contact the Thomson press office on 0207 413 3000 or by e-mailing Thomson@hkstrategies.com

Visit our TUI News room at Thomson.presscentre.com where the following will be available for download:

  • Images of the aircraft interior
  • Images of the new livery
  • Photos of the original crew
  • Photos from the event at Manchester
  • Photos and video footage of the Dreamliner landing
  • Radio broadcast quality audio clips of Chris Browne and Carl Gissing

Features of the Dreamliner

Better for you

Relaxation is paramount onboard the Dreamliner- from more spacious storage to a healthier cabin environment, the emphasis is on customer comfort and well-being, ensuring that the journey is enjoyable and becomes part of the holiday.

Reduced travel-related fatigue – Whilst current airliners are pressurised to 8,000ft, the air pressure inside the Dreamliner is equivalent to 6,000 ft, allowing eight per cent more oxygen to be absorbed into the blood meaning customers experience fewer headaches and less dizziness and fatigue.

Reduced jet lag symptoms – The Dreamliner is fitted with a unique LED lighting system which recreates the sunrise and sunset of the customer’s destination. Customers are gradually eased into the time zone change which reduces travel fatigue. Higher humidity levels in the cabin, through the use of advanced materials, reduce symptoms of dryness and dehydration which can cause jet leg.

Good for nervous fliers/air sick customers – The Dreamliner’s unique system senses air pressure differences and turbulence in advance and then adjusts itself to minimise and any unwelcome side effects. This results in a reduction in motion sickness of up to eight times and a much smoother ride all round.

Breathe cleaner air – The cleanest atmosphere/air of any commercial aircraft due to the advanced filtration system, known as gaseous filtration, which makes the air cleaner by removing contaminants including unpleasant odours.

Enjoy a quiet ride – Due to quieter engines and state-of-the-art aerodynamics.

Large windows and controllable light – The windows on the Dreamliner are 30% bigger than the average aircraft windows (27x47cm) which will effectively allow every customer a view of the horizon. Electric dimmers on all windows mean customers can determine the degree of light they let in.

More personal space – Wider aisles and seats than any other aircraft (38 cms/15 inches wider than other models) means customers can move around more freely. The tall, dramatically lit entryway creates a sense of the sky overhead and is continued throughout the cabin. The overhead bins are the largest in the industry, allowing all customers to place their bags in the bin above.

Luxury toilets - Offering more space for wheelchair access and baby changing.

Direct long haul travel - Flying up to 8,500 nautical miles (10,000 miles) as fast as comparable current jets, opening up new long haul destinations to Thomson Airways customers. Direct flights also reduce customer through traffic at busy hub airports.

Better for the environment

More fuel efficient - Uses 20 per cent less fuel than today's mid-sized commercial aircraft, in part down to 66 per cent of the aircraft comprising composite material, which is considerably lighter than traditional materials. Other factors influencing the improved overall performance include new engines, more-efficient systems applications and modern aerodynamics.

Reduced emissions – Carbon dioxide (CO2) is produced as a result of fuel consumption. This means that with reduced fuel use there is an equivalent reduction in carbon dioxide emissions.

Noise – New engine technology means the aircraft will generate up to 60 per cent less noise pollution during take-off and landing than comparable, current aircraft. The aircraft is not only less noisy in the air, its even quieter on the ground, with its engine sounds of 85dB destined to never leave the airports perimeters.

Point to point travel – The Dreamliner can fly to smaller destinations efficiently (current generation wide bodies can do this but it is not economic to operate them on these routes). Fewer take offs and landings will therefore reduce fuel use and pollution.

Manufacturing waste – Composite airframe means less waste such as aluminium scrap.

Quieter Takeoffs and Landings - the noise footprint of the 787 is more than 60 per cent smaller than similar sized airplanes, an important measure of environmental performance. All sound of above 85 decibels (about the level of loud traffic heard from the side of the road) never leaves the airport boundaries.

Direct travel – Compared to larger jets the midsized Dreamliner is able to operate economically on routes between mid-sized cities, eliminating the need for extra takeoffs and landings, reducing emissions (due to lower fuel consumption) and reducing the total noise footprint.

Reduced waste during manufacturing – Due to the use of carbon fibre composite materials compared to the aluminium used for current aircrafts, which can produce as much as 90 per cent scrap during the manufacturing process.

Technology

Head up display – This provides pilots with instrumentation projected directly in front of their field of vision, enabling them to look at the data and approach at the same time.

E-connectivity – The aircraft communicates with engineers and other departments via a wireless network, meaning data can be transferred as the Dreamliner arrives at the gate. This increases safety and cuts maintenance time and costs, with knock on customer benefits.

Electronic flight bag – Computer software providing a vast range of information for pilots on operating the aircraft. Wireless transmission means information can be updated in real time and software will also help pilots to calculate optimum aircraft performance. This replaces heavy on board paper manuals thereby adding to aircraft fuel burn/environmental benefits.

Flight deck presentation (integrated approach navigation) – This technology enables pilots to fly and approach in 3D (currently 2D). Aircraft will guide the pilot on descent, reducing their workload. This system will provide maximum information for pilots to make decisions at critical take off and landing times.

Contact

Thomson Press Office

e: pressoffice@thomson.co.uk

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