Showing all: Holidays

Brits Browse Holidays to Banish Winter Blues

08 Feb 2012

Thomson website enjoys busiest January ever as consumers look to escape the reality of the British winter

It seems Brits just can’t wait to get away from it all this year, with more consumers then ever going online to book or get inspiration for their holidays. Thomson.co.uk reported its biggest ever January with page views up 11% year on year. Read more »


Planning to pop the question this Valentine’s Day?

07 Feb 2012

Help is on hand with Thomson as it introduces a Proposal Planner at Sensatori Mexico

With Valentine’s Day fast approaching, love is in the air at Thomson’s exquisite Sensatori Mexico, as it’s introduced its very own Proposal Planner.  Men and Women heading to the hotel this February and looking to find the perfect way to ask “Will You Marry Me?” should call upon Ally Walker to plan the ultimate proposal.

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Music to the ears of TUI UK &Ireland as First Choice and Thomson advert soundtracks top the charts and help drive busiest day ever for website bookings

11 Jan 2012
  • - First Choice’s soundtrack Flo Rida’s Good Feeling at Number 1
  • - Thomson’s TOY soundtrack released as single and Number 1 on influential hit predictor Hype Machine
  • - First Choice and Thomson experience busiest day ever for bookings
  • - 43% increase in YOY traffic to First Choice website in the last week
  • - Thomson website receives most visitors ever in the last week

TUI UK & Ireland has experienced its busiest ever day of website bookings for Thomson and First Choice, helped by the chart topping music used in its new turn of year TV brand campaigns.

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The Only Way Is Lapland

20 Dec 2011

What better way to spend Christmas than in Lapland, the number one festive holiday destination and the home of Santa himself. And who better to test it out than The Only Way Is Essex gang.  Joey Essex, Chloe Sims, Lauren Pope, Mario Falcone and Lauren Goodger spent four jam-packed days ticking off every Yuletide treat. Read more »


Top Trends for 2012

19 Dec 2011

When all the turkey has been eaten, the last Christmas cracker pulled and 2011 starts to draw to a close, as well as New Year resolutions, people will start thinking about where to jet off to on their summer holidays.  So where will the Great British public be heading in 2012 and what trends will we see in the travel market? Thomson and First Choice have put together their predictions of what the year ahead will have in store.

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A Christmas Treat from Thomson

30 Nov 2011

To celebrate the launch of Thomson’s new Australian Dollar Travel Money Card, this Christmas Thomson will be giving away $10 when a customer pre-loads $500 on to their Australian Dollar Travel Money Card, and $20 if they pre-load $1000 or more. Read more »


Thomson Launches New Campaign to Reassure Customers That They Are in Safe Hands

25 Nov 2011

Following the recent turbulence experienced by another holiday company, Thomson Holidays is launching a ‘You’re in Safe Hands’ press campaign to reinforce the message that customers can book its holidays with confidence.

Part of TUI Travel PLC, one of the world’s leading travel groups, Thomson’s campaign highlights the great range and quality of product that it offers, and reassures customers that the company is in strong financial shape, so they are in safe hands when booking. It also aims to address any confusion between the two holiday brands.

The campaign will launch in the Daily Telegraph, Mirror and City AM today (Friday) and the advert is also set to appear across key national press on both Saturday and Sunday this weekend.  It will also be supported by email and online marketing, all highlighting Thomson’s exclusive product range and reassuring customers that they can book with the operator with confidence.

The campaign highlights three key points to demonstrate why Thomson is different:

  • - Thomson handpicks and design its hotels with its customers in mind – that’s why 95% of them rate its holidays as good or excellent
  • - Three quarters of its holidays are exclusive to Thomson, and cannot be found anywhere else
  • - Lots of Thomson’s hotels come highly recommended on TripAdvisor

Jeremy Ellis, Head of Marketing at TUI UK & Ireland said, “When there is uncertainty in the marketplace, consumers want to book their holiday with a company that they can trust, and we want to reassure them that Thomson is in great shape.

“This campaign also highlights the success of Thomson’s strategy of investing in distinctive, high quality product that the rest of the market is unable to copy.  When the economy is slow, customers’ hard-earned two weeks away in the sun become even more important to them, so they want to be confident that they will have a great holiday experience.”

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THOMSON LAUNCHES THREE NEW BROCHURES

16 Nov 2011

NEW FARAWAY SHORES, FLORIDA AND WEDDINGS BROCHURES NOW AVAIALBLE

Leading tour operator Thomson has today launched three new brochures – Faraway shores, Florida and Weddings. The brochures showcase more hotels, extended Goa and Florida programmes, new 10 and 11 night durations in Jamaica and the Maldives, as well as a new couples unit in Aruba.

NEW: FARAWAY SHORES NOVEMBER EDITION (Feb 2012 – April 2013)

The new look Faraway Shores brochure, clearly defines Thomson’s differentiated products throughout the brochure, which include Thomson Couples, Thomson Platinum and Sensatori resorts.

The Faraway Shores brochure features a number of new hotels in top long haul destinations from the Dominican Republic, the Maldives, Mexico, Cuba, Aruba, Jamaica, and Kenya, as well as 32 pages on Goa.  With sister company First Choice going All Inclusive next summer, Thomson has extended its programme in Goa to include a variety of hotels on different board options.  The brochure also showcases 20 hotels in Goa, including the 3T+ Heritage Village which can be booked from £1005 per person, for one week on an all inclusive basis.

Excitingly the first Thomson’s Couples hotel is also being introduced in Aruba for summer 2012, in the form of the 4T Bucuti Beach Resort. Prices starting from £1399, this is a romantic retreat set on one of the Caribbean’s most beautiful beaches. Thomson offers the only direct flight to Aruba from the UK.

New for Winter 2012, Thomson will also be offering 10 and 11 night durations in Jamaica and the Maldives.  It extends Thomson’s collection of 10 and 11 night long haul holidays that already includes Florida, Mexico, and the Dominican Republic.

Four of the hotel additions to Faraway Shores are Premium hotels which are the 5T RIU Palace Peninsula in Mexico, the 5T Lily Beach in the Maldives, the 4T+ RIU Montego Bay in Jamaica, and the 4T Manchebo in Aruba.  There are also two new extras to Thomson’s Small and Friendly collection, which now features the 3T Mnarani Club in Kenya, and the 3T The Mill Resort in Aruba.

Twin Centre holidays are available for Thomson customers, in Kenya, Cuba, Mexico, Sri Lanka and the Maldives, with prices starting from £1225 for 14 nights.

Getting to a long haul destination from your nearby airport is also a lot easier with Thomson.  Its airline, operated by Thomson Airways, flies from more regional airports than any other UK airline to Mexico, Florida and Jamaica.

Shona Swain, General Manager for Long Haul at Thomson said, “We are very proud of our new 2012 brochure.  At Thomson we are committed to offering our customers uniquely designed holidays that are just right for them.  Through extending our programme in various destinations, increasing the variety of board options and durations, as well as introducing a range of new hotels, such as Thomson Couples hotel, we believe we offer customers just that”.

NEW: FLORIDA BROCHURE NOVEMBER EDITION (Summer 2012 and Winter 2012)

Thomson’s Florida brochure is jam packed with hotels, featuring 49 different units.  As First Choice becomes the Home of All Inclusive in May 2012, Thomson has now taken on the entire Florida programme and features the majority of hotels that previously included in First Choice’s brochures.

New units in the Florida include the 5T Waldorf Astori, the 5T Melia Orlando hotel at Celebration and the 4T Gold Choice Villas.

Thomson’s 3T Favourites is also being introduced in Florida.  Launching next summer, the concept highlights the best 3T hotels and relies on holidaymaker feedback. Hotels are only included in this collection if they are highly rated on review website TripAdvisor – scoring at least four out of five – and they hit or exceed the 85 percent mark in Thomson’s customer satisfaction scores. There are four 3T Favourite units in Florida including the Liki Tiki Village, CoCo Key Hotel and Waterpark, Rosen Inn at Pointe Orlando, and Quality Inn International.  Seven nights at the Liki Tiki Village starts from £715 per person.

NEW: WEDDINGS

Thomson’s new Weddings brochure has an unbeatable amount of destination choices, from 18 different destinations for winter or an incredible 30 different destinations for next summer.  There are also some fantastic destinations including Aruba, Jamaica, Santorini or if you want to get hitched in a more unusual wedding then you can head to the winter wonderland of Lapland.

The new look brochure introduces new Honeyfund and Bride & Groom incentives.  The Honeyfund provides a free gift list so family and friends can contribute to a couples honeymoon.  The tool will enable guests to upgrade honeymooners’ seats, treat them to chocolate and champagne onboard their flight, organise private transfers or an excursion in resort.  The Bride and Groom incentive enables couples to track how many customers are attending their wedding abroad and if over 12 guests confirm, the newly weds will receive a free gift from Thomson.